TV Kids

TV Kids is an American free-to-air television channel aimed at young children aged 1 to 8. It launched on July 12th, 2019.

Background
The channel was created, in part, to compete against Nick Jr (Nickelodeon) and Disney Junior (Disney Channel).

History
The linear network officially launched on June 12, 2019, with a reach of around 16 million viewers (known as "Sproutlets"). Yo Gabba Gabba! was the first show to air on TV Kids. The multi-platform approach is designed to appeal to different viewing habits, with the linear channel focusing on variety, and the on-demand services focusing on instantaneous access to specific programs. The linear service is designed around dayparted stranded segments, featuring activities and other feature segments presented by on-air hosts. Some of these segments are designed to promote supplemental content (including activities and interactive features) on the TV Kids website.

TV Kids' scheduling also eschews the practice of combining multiple episodes of short-form children's series into a single half-hour episode with interstitial segments for U.S. broadcast, electing to air such programmes individually in their original format. Presenter Madeline "Finlee" Fretz explained that with this practice, "you get to sample a huge variety of material. You'll get all these smaller shows that translate into something bigger." The network is not advertising-supported.